Pepsi Local Eats
Restaurants That Serve Pepsi Know Flavor.
Role: Art Direction
In collaboration with: Eddie Barrous
The Problem
Default, autopilot, and afterthought drink decisions cause consumers to leave taste on the table.
The Insight
People will be more enticed to drink something when they know it pairs well with food from places they love, trust, and support.
The Solution
Pepsi Local Eats shines a spotlight on neighborhood restaurants that know taste and shape their communities. Through social content that connects food lovers with Pepsi Pours, amplifies pop-up events, and highlights restaurant partners — Pepsi will be positioned as that essential part of the meal which brings out the flavor.
Pepsi Philly Eats Fest
