Twisted Tales
Simple since the start.
Role: Art Direction, Copy, & Design
The Problem
Highlight Snyder’s of Hanover’s enduring value as the trusted snack parents have always counted on for their kids.
The Insight
Every child is different, but the lessons they need are universal. These values are often passed down through stories shared from one generation to the next.
The Solution
Just like the stories we grew up with, pretzels are a timeless staple. Busy parents can turn snack time into story time, creating meaningful moments from the everyday. When something stands the test of time, you simply pass it on.
All watercolor illustrations were created using Adobe’s generative AI tools.
Activations
Snyder’s will engage parents and children through pretzel house pop-ups in major cities, featuring all-day taste tests and ticketed storytime sessions complete with character meet-and-greets.
On the final day of the pop-up, storybook characters will tour the cities on branded sightseeing buses, inviting people to the pretzel house for a special event featuring the reveal of a limited-edition flavor.