Dare to Be
A Celebration of the ‘Modern Aperitivo Moment.’
Role – Visual Identity Design
Martini – BBDO NY
Collaboration – Dina Zolan
The Challenge
Martini set out to re-establish its social presence for the Dare to Be campaign, positioning the brand as a lifestyle rooted in joy, sociability, and simple pleasures.
The Insight
People naturally crave connection and aspiration. By evoking attainable luxury and belonging, brands can make everyday life feel elevated.
The Solution
Lookbook-inspired social templates position Martini as an effortlessly cool, Italian brand, capturing an aspirational yet attainable lifestyle.
