I grew up drawing, painting, collaging, sewing, writing, photographing, traveling, and getting lost in movies and music, exploring every creative outlet I could find. I’ve always been driven by curiosity and a desire to create, constantly chasing new experiences and soaking up inspiration wherever I could. That energy eventually led me to design and art direction, where I found a space that challenges me to think differently, push ideas further, and make work that matters.

Now I focus on shaping how people connect with brands through unconventional and emotionally resonant ideas. Whether through advertising, branding, or immersive experiences, I aim to bring concepts to life in ways that make people stop, feel, and engage. I’m especially interested in campaigns rooted in smart creative strategy and designed to spark interaction in both physical and digital spaces.