Hidden Gems, True You
Find Your Travel Persona, Discover Hidden Gems, & Get Rewarded for Being You.
Role: Art Direction & Design
Concept for BBDO NY client Wells Fargo
Art Direction in collaboration with: Sean Guzmán
The Problem
Discerning explorers are using other credit cards for traveling; however, they are missing out on getting rewarded with the Autograph Journey card.
The Insight
Everyone travels with different priorities, shaped by their purpose for traveling and the experience they seek. For one, it might be an adventurous journey on a budget, while for another, it could mean a tropical, luxurious getaway.
The Solution
A social-first campaign that attracts new cardholders by helping them identify their travel persona and explore personalized recommendations for local hidden gems where they can use their card.
