Hidden Gems, True You
Find Your Travel Persona, Discover Hidden Gems, & Get Rewarded for Being You.
Role: Art Direction & Design
Concept for BBDO NY client Wells Fargo
Art Direction in collaboration with: Sean Guzmán
The Problem
Discerning explorers are using other credit cards for traveling, however, they are missing out on getting rewarded with Autograph Journey card.
The Insight
Everyone travels with different priorities, shaped by their purpose for traveling and the experience they seek. For one, it might be an adventurous journey on a budget, while for another, it could mean a tropical, luxurious getaway.
The Solution
Hidden Gems, True You: A social first campaign that draws in new cardholders by helping them find their travel persona and then discover hidden gems to use their card at based on personalized recommendations.
Creative Pitch Deck
