Bacardí
A Pop of Color & a Touch of Foliage.
Role: Brand Visual Identity Design
Concept designed for BBDO NY client Bacardí
The Problem
Bacardí aimed to modernize and revitalize outdated social templates, replacing static red and gold frames and overgrown foliage borders with a cleaner, more energetic identity.
The Insight
People notice and remember brands with intentional, visually engaging design, but tune out when graphic elements feel excessive or chaotic.
The Solution
The updated system replaced cluttered social templates with simplified, color-matched frames and minimal foliage accents that brought cohesion, flexibility, and a refreshed tropical energy to Bacardí’s visual identity.
