Local Eats Fests
Shining a Spotlight on Local Flavor.
Art Direction
Pepsi Local Eats — The Studio at PepsiCo
Collaboration — Eddie Barrous
The Problem
Default, autopilot, and afterthought drink decisions cause consumers to leave taste on the table.
The Insight
People will be more enticed to drink something when they know it pairs well with food from places they love, trust, and support.
The Solution
Pepsi Local Eats shines a spotlight on neighborhood restaurants that know taste and shape their communities. Through social content that connects food lovers with Pepsi Pours, amplifies restaurant takeovers, and highlights restaurant partners, Pepsi will be positioned as the essential part of the meal that brings out the flavor.
