Sitting Down With…
Restaurants That Serve Pepsi Know Flavor.
Art Direction
Pepsi Local Eats — The Studio at PepsiCo
In collaboration with: Eddie Barrous, Ethan Scarduzio, & Nick Maciarz
The Problem
Pepsi Local Eats drives real impact for partner restaurants, but that impact is not widely known.
The Insight
When people connect with the people behind the food, they are more likely to show up and support.
The Solution
A social storytelling series highlighting chefs and owners, sharing their stories and how Pepsi Local Eats has supported their growth. Through authentic interviews and behind the scenes moments, it introduces food lovers to local restaurants while positioning Pepsi as a brand that uplifts and invests in its partners.
Tone & Visual Direction
